Announcements

Clearview and Canopy Announce Acquisition of Portu Sunberg

Company to Merge with I+B to Create Leading Agency Representing Emerging Brands at Top U.S. Retailers

Stamford, CT, and Tampa, FL February 9, 2022 — Clearview Capital Fund IV, L.P. and its affiliates (“Fund IV”) along with Canopy Capital Management, LLC (“Canopy”) announced today the acquisition of Portu-Sunberg Marketing, LLC (“Portu Sunberg”).  Portu Sunberg has been merged with Clearview and Canopy’s existing portfolio company, Infinity Worlds and Belmont Partners (“I+B”), to create a leading provider of sales and marketing services to consumer brands and private label suppliers seeking growth at top retailers and eCommerce platforms.

Headquartered in Minneapolis, MN, Portu Sunberg provides innovative sales and marketing, creative services, data insights and account management to emerging consumer brands and private label suppliers. Established in 1977, Portu Sunberg has a well-earned reputation as a leading developer of brands at Target, with expertise across many product categories. The company expanded its eCommerce offerings to include representation at Amazon through its acquisition of Tana Sales & Marketing (“Tana”) in early 2021.

Clearview and Canopy sponsored the creation of I+B in June 2021 through the recapitalization of Infinity Worlds and Belmont Partners in partnership with management.  I+B combines the two companies’ expertise growing emerging brands and private label manufacturers at Walmart, Costco, Sam’s Club and other retailers.  Portu-Sunberg and Tana will join Infinity Worlds and Belmont Partners as divisions of I+B’s holding company, with each business operating under its existing brand in its respective markets. Going forward, the holding company will be rebranded to reflect the new combination, and the new combined company will be led by David Sunberg, CEO, and Brandon Warren, COO, supported by a strong leadership team across the organization.

“We are very excited to bring together Portu Sunberg, Tana and I+B to create an industry leader with an exceptional reputation for client service and a demonstrated track record of growth,” commented Bill Case, Managing Partner at Clearview Capital.  “Together, these companies provide unmatched expertise for launching and growing brands at many of the nation’s leading retailers, including Walmart, Target, Costco, Sam’s Club and Amazon.”

“Portu Sunberg was looking for a private equity partner that could help us navigate our next chapter of growth,” added David Sunberg, CEO.  “When our team met the I+B team, everyone immediately recognized the opportunities leverage our platform of complementary service offerings and expertise across a broad range of retailers and product categories.”

“I+B has built a strong reputation for combining insights and experience to strategically align brands’ products, pricing and strategies to match retailers’ needs,” said Brandon Warren, COO. “Combining with Portu Sunberg is transformational for the company, and we look forward to sharing best practices to accelerate our growth and provide greater value to our vendors and retail partners.”

About Clearview Capital

Founded in 1999, Clearview Capital is a private investment firm specializing in the acquisition and recapitalization of lower-middle market companies in North America in the business services, healthcare services, consumer, manufacturing and specialized distribution sectors.  Since inception, the Clearview Capital team has completed more than 150 transactions in a wide variety of industries.  Clearview Capital is currently making investments from Clearview Capital Fund IV, L.P. and its affiliate, a $550 million vehicle.  The firm is headquartered in Stamford, Connecticut and has an additional office in Los Angeles, California.  For more information, please visit www.clearviewcap.com.

About Canopy Capital Management, LLC

Investing since 2015, Canopy Capital Partners (“Canopy”) is a private equity investment firm with offices in Tampa, Florida. CCP partners with management teams and companies experiencing generational ownership transfers in lower-middle market management buyouts, recapitalizations and growth equity investments.  With a focus on businesses based in Florida and the Southeast U.S., Canopy invests in companies with at least $10 million of revenue and $2 million of pre-tax earnings.  For more information, please visit the firm's website at www.CanopyCP.com.

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