CCP Announces Retail Agency Platform Rebranded As The Barcode Group
June 29, 2022 — We are excited to announce the creation of The Barcode Group, Inc. (“The Barcode Group”), which represents a rebranding of the holding company formed in 2021 by Clearview Capital (Fund IV) and Canopy Capital Partners to merge Infinity Worlds, Belmont Partners and Portu Sunberg (including whollyowned subsidiaries Tana Sales and Marketing, Avenue C, and Retell).
The Barcode Group brings together three industry leaders with decades of combined expertise serving established and emerging national brands and private label suppliers across retail channels including Target, Walmart, Amazon, and Costco with a shared commitment to exceptional service. The Barcode Group will serve as the holding company and umbrella organization for six divisions within the three merged companies, which will each retain their existing brands to best leverage the specialized expertise and partnerships with vendors and retail partners while leveraging the resources and strategic services of the combined platform:
- Portu Sunberg, based in Minneapolis, continues to be a leader guiding national and private label consumer brands from development to launch and continued growth at Target for nearly fifty years.
- Infinity Worlds, based in Bentonville, is a leading sales and marketing agency with a legacy of serving emerging brands and private label suppliers at Walmart and Sam’s Club.
- Belmont Partners, with offices in Chicago and St. Louis, specializes in new product development and growth at Costco, Walgreens , and other select midwestern grocery, discount and farm store retailers.
- Tana Sales and Marketing is a leader in eCommerce and digital advertising, with deep experience launching and growing brands with Amazon and other mass retail digital platforms.
- Avenue C provides creative services across all divisions, working with a variety of vendors to provide marketing support and branding solutions to help its partners differentiate their offerings.
- Retell Partners delivers actionable insights through market research and data analytics to vendors and retailers through consumer insights and research and category management.
Each division of The Barcode Group shares the same core values that have been essential to the combined company’s historical success – a shared vision of growth, innovation, best-in-class client support, and most importantly, a steadfast commitment to vendors and retail partners.
The rebranding of The Barcode Group corresponds to the anniversary of the introduction of the barcode symbol, which was first launched on June 26, 1974. Through the grouping of individual bars and numbers read as a whole, the barcode symbol was revolutionary and facilitated scanning and moving products from supplier to retailer to customer with record speed, efficiency, accuracy, and reliability. Forty-eight years later, The Barcode Group carries on this revolutionary tradition, bringing the strength of each unique division together to provide vendors and retailers with the tools and support to introduce new products and grow market share across retail channels, with a cutting-edge focus on sales strategy, relationships, analytics and execution. “We are excited about what lies ahead for The Barcode Group as we build upon each division’s strong legacy of excellence and service to harness the power of our multi-channel expertise,” added Bill Case, Managing Partner of Clearview Capital L.P. For more information, visit www.thebarcodegroup.com.
About Canopy Capital Management, LLC
Investing since 2015, Canopy Capital Partners (“Canopy”) is a private equity investment firm with offices in Tampa, Florida. CCP partners with management teams and companies experiencing generational ownership transfers in lower-middle market management buyouts, recapitalizations and growth equity investments. With a focus on businesses based in Florida and the Southeast U.S., Canopy invests in companies with at least $10 million of revenue and $2 million of pre-tax earnings. For more information, please visit the firm's website at www.CanopyCP.com.
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